TL;DR - A working group to improve copywriting for Web3
One of the major challenges to mass adoption is the ecosystem's dependence on complicated tech-focused language. Terms such as "trustless", "Non-Fungible Token", "dApps" and even "wallet" can confuse users, and often make them focus on technical complexity, rather than potential benefits. Below is a sheet where we can brainstorm how to improve communications with existing users and simplify onboarding new users with language that is friendly, approachable and easy to understand.
Here's an invite link to the document.
Preview link https://airtable.com/shryA9OQu8dm4G6nT
If you have any problem accessing the file, please email me at firstname.lastname@example.org and I'll invite you directly to it by email